All experienced marketers know the old adage that “the money is in the list “.Network marketers have developed contact lists in many different ways over the years. Generally a sign up form is offered with a free giveaway. Someone simply fills out the form with a name and e-mail address to “opt in” to the autoresponder and the free giveaway is provided to them. In return for that, they generally understand that they have granted permission for whoever made the offer to follow up with other e-mails with other offers.
Several years ago the singular e-mail opt-in was taken a step further when software was developed that asked the first recipient to forward the offer to 4-5 of there friends in order to qualify for the free giveaway, or perhaps even a very low priced offering. Hence, list building became viral, meaning that a single e-mail to a single individual could be multiplied in a near exponential manner as each level of opt-ins continued to forward the offer to even more people. continue reading…
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